Special Sessions

Abstracts to special sessions are submitted via email to imp2013@gsu.edu »

Business Marketing in the BRICS and Other Emerging Markets
Chair: Sergio Biggemann
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The Complexities of Relationship Dynamics
Co-chairs: Jaana Tähtinen, Annmarie Ryan, Debbie Harrison
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Managing Sustainability in Global Networks
Chair: Adam Raman
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Multistage Marketing
Co-chairs: Matthias Classen, Andreas Fischer, Michael Kleinaltenkamp, Alejandro Schoenhoff
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New Metrics and Indicators for Contemporary Marketing Practices
Co-chairs: Olga Tretyak, Jaqueline Pels
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Relationship Value and Portfolio Management
Co-chairs: Daniela Corsaro, Annalisa Tunisini, Roger Baxter
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