Schedule

August 27, 2013

6-7:30 p.m. Welcoming reception

 

August 28, 2013

8:30-11:30 a.m. Development of Marketing Theory: IMP Perspective
Ivan Snehota, University of Lugano, Lugano, Switzerland
11:30 a.m. – 12:30 p.m. Lunch
12:30-2:30 p.m. Development of Marketing Theory
Greg Marshall, Rollins College, Winter Park, Florida, and Aston Business School, Birmingham, UK
2:30-2:45 p.m. Break
2:45-4 p.m. Mediating IMP and US perspectives of marketing theory
Kristian Moeller, Aalto University, Helsinki, Finland
4-6 p.m. Development of Marketing Theory
Jagdish Sheth, Emory University, Atlanta, GA
6-7:30 p.m. Dinner and student networking
7:30-9 p.m. Student presentations (groups of 5-6 students)

 

August 29, 2013

8:30 a.m. – 12:30 p.m. How to write a world class paper
Peter LaPlaca, editor, Industrial Marketing Management
12:30-1:30 p.m. Lunch
1:30-3 p.m. Getting the most out of your data
Barry Babin, Louisiana Technological University
3-3:30 p.m. Networking break
3:30-5 p.m. Student presentations (groups of 5-6 students)
6-8 p.m. Dinner

 

August 30, 2013

8 – 9:45 a.m. Student presentations (groups of 5-6 students)
10:15 a.m. – 12 noon Improving rigor in B2B Research
Abbie Griffin, University of Utah/td>
12 noon – 1:30 p.m. Lunch
1:30 – 5 p.m. New avenues for case study research in business markets and networks
Aino Halinen, University of Turku, and Jan-Åke Törnroos, Åbo Akademi University